IF WE BUILD IT, THEY will come — again.
First, you need to know what a “cargo cult” is: a folk religion among some groups of Melanesian Islanders who believed that they could attract cargo-carrying airplanes by engaging in sympathetic magic. They got this idea during World War II, when real airplanes (both Allied and Japanese) visited these islands and airdropped actual cargoes — food, weapons, clothing, medicine, and the like. After the war, the planes stopped coming. But the islanders, convinced that the proper conditions would bring more goods, built airstrips (in some cases, complete with landing lights) and otherwise mimicked certain behaviors they thought would achieve their goals. It’s a powerful communal buzz, and easy to get lost in.