Living Singularity, The; Downside, Cultural by Neal Ross Attinson • 2011.01.13 • 0 Comments Fig. 1. I DON’T LIKE THAT specific nouns are being co-opted for brand naming. Twenty years from now, some teenager watching Star Trek: The Next Generation will say, “Hyuk! Data doesn’t look like a smartphone!” Click to print (Opens in new window)Click to email this to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on RSS (Opens in new window)