PAY ATTENTION, CLASS: TODAY WE learn from David Feldman, American, how to correctly structure a portable visual joke (in this case, a bumpersticker) for maximum satiric and comic effect.
First point: Understand the medium. The English-speaking American eye travels a line of text, or what the brain immediately assesses as same, from left to right.
Second point: Camouflage. On a black background, the eye first registers a patriotic symbol — an American flag overlaying a proud bald eagle’s profile — followed by a line of white text.
Third point: Reinforcement. A sturdy sans-serif, all caps: “MY COUNTRY RIGHT OR … ”
Fourth point: Misdirection. The brain, conditioned by years of living within the Lower North American political ecosystem, anticipates a conditioned jingoism.
Fifth point: Gotcha. The text finishes: ” … RONG.” The brain is wrenched from its self-woven cocoon by the unexpected monosyllabic truncation, and explodes into laughter. Its owner reaches for a handkerchief or small towel.
REMEMBER THE MONOSYLLABIC TRUNCATION. THERE WILL BE A TEST.